This is because structure of the fruit has been broken down to release sugars in their free form, which behave in the same way in the body as other forms of more commonly understood ‘free’ sugars, for example table sugar. That sounds logical, right? Except it clashes with the World Health Organisation (WHO) and Public Health England (PHE), who both classify fruit juice as a source of ‘free’ sugars. With fruit juice packaging labelled with ‘no added sugars’ and the government’s ‘counts as one of your five a day,’ it’s not surprising that consumers perceive fruit juice as better for you than sweetened soft drinks.ĮU law permits 100% fruit juice that does not contain any other forms of ‘added sugars’ to be labelled as having ‘no added sugars’. Here’s why and when we’re concerned about fruit juice… Confusing labelling: no added sugar, one of your five a day So the perception of it as a ‘naturally healthy’ drink is misleading. ![]() Additionally, some of the essential vitamins present in fruit juice such as B vitamins, folate and vitamin C are added to fruit juice at the end of processing. It also highlights the increasingly frequent and often damaging disconnect between legislation, nutrition science and public health guidance.įruit juice is a liquid form of ‘free sugars’, with little of the fibre naturally found in fruit. With child obesity levels ever-increasing, especially among lower socio-economic groups, this worries us. ![]() The new sugar tax on soft drinks excludes fruit juices, as they are legally labelled as having ‘no added sugar’.
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June 2023
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